Twitch, the popular live streaming platform, has recently come under fire for its new branded content policy. The policy, which was announced on September 1st, requires streamers to disclose all sponsored content and to use Twitch’s built-in tools to do so. This means that streamers must use Twitch’s “paid promotion” tag and disclose the name of the sponsor in the title of their stream.
While the policy itself may seem reasonable, many Twitch users have criticized the way it was implemented. Some have argued that the policy is too strict and that it will make it difficult for streamers to earn a living. Others have pointed out that the policy is confusing and that it is not clear what constitutes sponsored content.
The backlash against Twitch’s new policy has been particularly strong on social media platforms like Twitter and Reddit. Many users have expressed their frustration with the platform, with some even threatening to leave Twitch altogether. Some have accused Twitch of being greedy and of prioritizing its own interests over those of its users.
One of the main concerns raised by users is that the new policy will make it difficult for smaller streamers to earn a living. Many streamers rely on sponsorships and partnerships to make money, and the new policy could make it harder for them to secure these deals. Some have also argued that the policy is unfair to smaller streamers who may not have the same resources as larger ones.
Another issue with the new policy is that it is not clear what constitutes sponsored content. Some users have pointed out that even mentioning a product or service in a stream could be considered sponsored content, which could make it difficult for streamers to know when they need to disclose their partnerships. This lack of clarity has led to confusion and frustration among many Twitch users.
Despite the criticism, Twitch has defended its new policy, arguing that it is necessary to ensure transparency and fairness on the platform. In a statement, Twitch said that the policy was designed to “protect the integrity of the content on our platform and to ensure that viewers are fully informed about any sponsored content they may encounter.”
While it remains to be seen how the new policy will affect Twitch and its users in the long run, it is clear that the platform has a lot of work to do to address the concerns raised by its users. Whether Twitch will be able to regain the trust of its community remains to be seen, but one thing is certain: the backlash against the new policy is a clear indication that users are not happy with the way things are going.
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- Source: Plato Data Intelligence.