Serpstat is a popular SEO tool that has been helping businesses and marketers improve their online presence for years. It offers a wide range of features, including keyword research, competitor analysis, site audit, and more. Over the years, Serpstat has undergone several updates and changes to improve its functionality and user experience. In this article, we will take a comprehensive look at the changelog of Serpstat.
1. New Interface Design
In 2019, Serpstat underwent a major redesign of its interface. The new design is more modern and user-friendly, making it easier for users to navigate the platform. The new interface also includes new features such as a dashboard that provides an overview of your website’s performance.
2. Keyword Research Updates
Serpstat’s keyword research tool has undergone several updates over the years. In 2018, Serpstat introduced a new feature called “Search Suggestions,” which provides users with a list of related keywords based on their search query. This feature helps users find long-tail keywords that they may not have thought of otherwise.
In 2020, Serpstat introduced a new feature called “Keyword Clustering.” This feature groups similar keywords together, making it easier for users to analyze their keyword data and identify new opportunities.
3. Competitor Analysis Updates
Serpstat’s competitor analysis tool has also undergone several updates over the years. In 2019, Serpstat introduced a new feature called “Competitors Discovery,” which helps users identify their top competitors based on their target keywords.
In 2020, Serpstat introduced a new feature called “Top Pages,” which allows users to see which pages on their competitor’s website are driving the most traffic. This feature helps users identify which pages they should focus on optimizing to improve their own website’s performance.
4. Site Audit Updates
Serpstat’s site audit tool has also undergone several updates over the years. In 2018, Serpstat introduced a new feature called “Site Health,” which provides users with an overall score for their website’s health based on various factors such as page speed, mobile-friendliness, and more.
In 2020, Serpstat introduced a new feature called “Broken Pages,” which helps users identify pages on their website that are returning a 404 error. This feature helps users quickly identify and fix any broken links on their website, which can improve their website’s user experience and search engine rankings.
5. Backlink Analysis Updates
Serpstat’s backlink analysis tool has also undergone several updates over the years. In 2019, Serpstat introduced a new feature called “Backlink Dashboard,” which provides users with an overview of their website’s backlink profile.
In 2020, Serpstat introduced a new feature called “Backlink Competitors,” which allows users to see which websites are linking to their competitors but not to their own website. This feature helps users identify new link building opportunities and improve their website’s backlink profile.
In conclusion, Serpstat has undergone several updates and changes over the years to improve its functionality and user experience. From a new interface design to new features in keyword research, competitor analysis, site audit, and backlink analysis, Serpstat continues to evolve to meet the needs of its users. If you’re looking for an SEO tool to help improve your online presence, Serpstat is definitely worth considering.
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