{"id":2541371,"date":"2023-05-11T10:00:51","date_gmt":"2023-05-11T14:00:51","guid":{"rendered":"https:\/\/platoai.gbaglobal.org\/platowire\/trademark-registration-for-bakked-denied-by-ttab\/"},"modified":"2023-05-11T10:00:51","modified_gmt":"2023-05-11T14:00:51","slug":"trademark-registration-for-bakked-denied-by-ttab","status":"publish","type":"platowire","link":"https:\/\/platoai.gbaglobal.org\/platowire\/trademark-registration-for-bakked-denied-by-ttab\/","title":{"rendered":"Trademark Registration for Bakked Denied by TTAB"},"content":{"rendered":"

Trademark registration is an essential process for any business that wants to protect its brand identity and prevent others from using similar names or logos. However, sometimes the trademark registration process can be complicated and challenging, as evidenced by the recent case of Bakked.<\/p>\n

Bakked is a cannabis company that produces and sells various cannabis-related products, including vaporizers, concentrates, and edibles. In 2016, the company applied for a trademark registration for its name and logo with the United States Patent and Trademark Office (USPTO). However, their application was denied by the Trademark Trial and Appeal Board (TTAB) in 2019.<\/p>\n

The TTAB is a specialized court that hears appeals from trademark applicants whose applications have been denied by the USPTO. In Bakked’s case, the TTAB denied their application because they found that the name and logo were too similar to another registered trademark for a company called “Backwoods.”<\/p>\n

The TTAB’s decision was based on the likelihood of confusion between the two trademarks. The court found that the two names were phonetically similar and that the logos had similar elements, such as trees and mountains. The court also noted that both companies sold products related to cannabis, which could further confuse consumers.<\/p>\n

Bakked appealed the decision to the US Court of Appeals for the Federal Circuit, arguing that the TTAB had made several errors in its analysis. However, in 2020, the court upheld the TTAB’s decision, stating that there was substantial evidence to support the likelihood of confusion between the two trademarks.<\/p>\n

The Bakked case highlights the importance of conducting a thorough trademark search before applying for registration. A trademark search can help identify any existing trademarks that may be similar to your proposed name or logo and can help you avoid potential conflicts with other companies.<\/p>\n

If your trademark application is denied by the USPTO or the TTAB, you may have options for appeal or reconsideration. However, it is essential to work with an experienced trademark attorney who can help you navigate the complex legal process and increase your chances of success.<\/p>\n

In conclusion, trademark registration is a crucial step for any business that wants to protect its brand identity and prevent others from using similar names or logos. However, the process can be complicated and challenging, as evidenced by the recent case of Bakked. To increase your chances of success, it is essential to conduct a thorough trademark search and work with an experienced trademark attorney.<\/p>\n